VIRTUAL MAGIC — In response to the cancellation of Lightning in a Bottle 2020 due to COVID-19, Do LaB, in collaboration with Vita Motus, produced DGTL LIB, the first virtual festival of its kind for live broadcast on Twitch. A three-day schedule of music programming, talks and discussions, art workshops, and yoga classes became the premiere event during Memorial Day Weekend, amassing 1M+ live stream viewers and 3.5B+ impressions.

the EXECUTION

Led creative direction and end-to-end production for DGTL LIB. Developed content strategy and pre-production plans, produced creative content (pre-roll videos, interstitials), designed broadcast graphics, owned post-production processes and finishing, and orchestrated run-of-show with live stream tech leads and producers.