FAMOUS AMOS

WONDERS FROM THE WORLD — The iconic cookie brand Famous Amos started in 1975 in Hollywood, California, with Wally Amos and his mouth watering chocolate chip creations. The bite-sized cookies were beloved for their unique ingredients not typically associated with chocolate chip cookies. After that, the legend grew and grew, and soon the crunchy crave-able cookies were popping up all over the country. In 2021, Famous Amos unveiled a brand refresh featuring its delightful evolution of classic favorites, infused with flavors inspired by international adventures.

the EXECUTION

Led end-to-end production for the redesign of the Famous Amos website—UI/UX strategy, wireframing, art direction, web design, and photography.

ART DIRECTION
WEB DESIGN
UI/UX DESIGN
STYLING
RETOUCHING

the TEAM

CLIENT Famous Amos, Ferrero Group — AGENCY Day One — CREATIVE DIRECTOR Daniel Lustig — ASSOCIATE CREATIVE DIRECTOR Livia Soong — DESIGN LEAD, STYLING, RETOUCHING Chris Wei Hong — PHOTOGRAPHER Ethan Newmeyer — SENIOR DIRECTOR, DIGITAL STRATEGY Valerie Gunn Kim — SENIOR DIGITAL STRATEGIST Jenny Chang — STORY DIRECTOR Adam Capell