#GNFNR — In 2016, Guns N' Roses made its long awaited comeback with their highly anticipated Not in This Lifetime... Tour. Named after Axl Rose's famous 'not in this lifetime' quote from a 2012 interview, the tour kicked off with a North American leg covering 20 cities featuring original members Axl, Slash, and McKagan. The tour was a massive success, with additional dates added in response to overwhelming demand, and a star-studded lineup of talented openers, including Alice In Chains, Lenny Kravitz, and Zakk Wylde, making it an unforgettable experience for fans.

the EXECUTION

Led art direction for all social media campaign assets — localized social advertisements, Facebook Canvas Ads, organic social media posts, motion graphic creative, video creative, and more.