THE MAGICAL WORLD OF KEEBLER—Keebler has been a household name for cookies for decades thanks to Ernie and his team of elves. who bake classic favorites like Fudge Stripes, Chips Deluxe, and Pecan Sandies in the illustrious Hollow Tree Factory. In 2019, Keebler embarked on a brand refresh with the goal of appealing to a contemporary audience while maintaining the nostalgic iconographies of the past sixty years. The result is an expansion of the playful and indulgent world of Keebler through visuals that stop people in their scroll and inspire mouthwatering cravings.

the EXECUTION

Led end-to-end creative content production for Keebler social media channels—strategy, concepting, art direction, graphic design, motion design, and retouching.