LA TIERRA DE ACRE MEZCAL
MADE TO BE SHARED — Born out of Acre Resort in San Jose del Cabo, Mexico, La Tierra de Acre Mezcal is a spirit brand dedicated to authenticity and sustainability by delivering premium small-batch, handcrafted mezcal. Launched in 2020 in the United States, La Tierra de Acre’s award-winning collection of four mezcal expressions showcases the versatility and beauty of the agave plant that are grown and handcrafted in Oaxaca and Durango, Mexico.
the EXECUTION
Developed the brand identity and strategy for La Tierra de Acre Mezcal and all creative assets in the brand ecosystem — branding, story, website, social media content, video creative, marketing communication materials, packaging, merchandise, on-premise and off-premise creative toolkits, partnership materials, and photography.
BRAND IDENTITY
BRAND MANAGEMENT
360 CAMPAIGNS
CREATIVE STRATEGY
ART DIRECTION
GRAPHIC DESIGN
WEB DESIGN
PACKAGING DESIGN
MERCHANDISE
PHOTOGRAPHY
SOCIAL MEDIA
MEDIA PRODUCTION
LA TIERRA DE ACRE VIDEO CONTENT
the TEAM
CLIENT La Tierra de Acre, Surface Brands — AGENCY Hei-Ho — HEAD OF BRAND Chris Wei Hong — HEAD OF CONTENT Edward Heinrich — GRAPHIC DESIGNER • ILLUSTRATOR Caroline Cogliani — VIDEO EDITOR Justin Bishop — PHOTOGRAPHERS Chris Wei Hong, Hugo Alvarez Zanollo, Gina & Ryan Photography, Romana Lilic