LIGHTNING IN A BOTTLE 2023
20 YEARS OF LIGHTNING — For two decades, Lightning in a Bottle has continued to spark something deep within the hearts of those who make the journey. It is a magical creative wonderland where new friendships are forged and existing ones set in stone. 20 Years of Lightning is a campaign that celebrates the best parts of LIB through the eyes of the people who experience and create it.
the EXECUTION
Directed integrated, 360 campaign strategies for Lightning in a Bottle 2023. Managed cross-functional teams (strategy, digital, social, creative) and agency partners (influencers, press, advertising, promotions) in the execution of omnichannel marketing campaigns and brand initiatives.
Led the creative direction and execution for all products and assets in the campaign ecosystem — branding, key art, lineup posters, website, app, social media content, video creative, festival credentials, festival maps, and signage.
BRAND MANAGEMENT
BRAND EXPERIENCE
360 CAMPAIGNS
CAMPAIGN STRATEGY
CREATIVE DIRECTION
CONTENT DEVELOPMENT
DESIGN, GRAPHIC + WEB
MEDIA PRODUCTION
LIB 2023
VIDEO CONTENT
LIB 2023
PHOTO CONTENT
the TEAM
CLIENT Lightning in a Bottle, Do LaB — AGENCY PARTNERS New Epoch, Tetraction, Infamous — HEAD OF BRAND + CREATIVE Chris Wei Hong — HEAD OF CONTENT Edward Heinrich — ART DIRECTORS Nicolette Connell, Marcelo Pereira — GRAPHIC DESIGNERS Caroline Cogliani — CREATIVE PRODUCER Karo Salinas — MARKETING STRATEGIST Caroline Cantrall — SOCIAL STRATEGISTS Giovanna Vicini, Issy Zenker — REELS EDITOR Yuwen Han — PRODUCTION MANAGER Karo Salinas — PRODUCTION COORDINATOR Duncan Siscon — PRODUCTION ASSISTANTS Tina Lane, Jack Balder, Noe Galeno, Kira Price, Skylar Ellis, David Kerns — RECAP VIDEO EDITOR Alex Goyette — ASSISTANT VIDEO EDITOR • DIT Yuwen Han — VIDEOGRAPHERS Justin Bishop, Chris Velona Dan Henry, Sam Burton — FPV DRONE Collin O’Malley — PHOTO PRODUCERS Caroline Cantrall, Caroline Cogliani — PHOTOGRAPHERS Don Idio, Watchara Phomicinda, Juliana Bernstein, Jamal Eid, Matt Yamaguchi, Simon Rempel, Tanya Nesta, Sydnee Wilson, Makayla Howard, Marlene Sanchez SOCIAL VIDEOGRAPHERS • EDITORS Mariah Harkey, Gabe Tiano, Liz Hagearty, Sam Beatty, Brandon Fuller, Brent Pella