A NEW CATEGORY OF HIGH—Imagine a cup of coffee without the jitters. An edible without the sugar. A joint without the smoke. Just an energizing high that’s all natural and no fuss. MyHi aimed to enter the saturated cannabis market in 2021, offering a travel-friendly, water-soluble THC product.

the EXECUTION

Developed the brand identity and brand strategy for MyHi by producing the visual identity and graphic language, driving messaging and tone-of-voice, designing the website, and setting the art direction for product and lifestyle photography.