DELICIOUSLY DANISH BUTTER COOKIES—Since 1966, Royal Dansk has brought joy and comfort to homes all over the world with its signature buttery, crispy cookies packaged in its iconic blue tin. Royal Dansk has maintained its authenticity over the years through Danish baking traditions, and continues to capture the spirit of everyday moments. In 2021, the cookie brand launched a new website with the goal of making its cookies more accessible to the contemporary audience while championing its rich history. The result is a clean, modernized web experience with prominent brand story and simple interactions.

the EXECUTION

Led end-to-end production for the redesign of the Royal Dansk website—UI/UX strategy, wireframing, art direction, web design, photography, and illustration.