MYHI / A New Category of High
CONSUMER GOODS, CANNABISOVERVIEW
MyHi is a water-soluble THC product aiming to disrupt the saturated cannabis market with an all-natural, no-fuss alternative. I led the creative and strategic direction for the brand launch. My objective was defining a distinct identity and providing end-to-end creative for the digital ecosystem.
The resulting identity successfully cut through the noise, communicating the product's unique value and establishing a strong, scalable foundation in launch dispensaries.
SCOPE
Campaign
Art Direction
Graphic Design
Social Media
ROLE
Head of Brand and Creative
BRAND EXPERIENCE
PHOTOGRAPHY
TEAMTJ Stouder
Doug Kimmel
Dan Wittmers
CLIENT—MYHI
Founder, Chief Executive Officer
Chief Marketing Officer
Head of Digital
HEI-HO TEAM
Founder, Head of Brand and Creative
Senior Copywriter
Photographer, Retoucher
Chris Hong
Audrey Kim
Gabriel Goldberg