MYHI / A New Category of High
CONSUMER GOODSOVERVIEW
Imagine a cup of coffee without the jitters. An edible without the sugar. A joint without the smoke. Just an energizing high thatâs all natural and no fuss. MyHi aimed to enter the saturated cannabis market in 2021, offering a travel-friendly, water-soluble THC product.
I led a full brand refresh for Saian Skincare to better reflect its unique blend of clinical efficacy and natural purity. The scope of work included a complete brand identity overhaul, a cohesive visual system for both retail and professional businesses, and packaging redesign for their entire 30-product line including layout templates for future products.
ROLE
Creative Director, Designer
SCOPE
Campaign
Art Direction
Graphic Design
Social Media
WORK
Visual identity refresh
Brand guidelines and toolkit
Packaging design for 30 products
Trade show and print materials
BRAND EXPERIENCE
PHOTOGRAPHY
