DO LAB AT COACHELLA 2019 / Glitchy AF
ENTERTAINMENT, festivalOVERVIEW
Do LaB’s "Warrior One" was a mesmerizing fusion of experiential artistry and architectural ingenuity at Coachella 2019. As Art Director, I provided end-to-end art direction and design for the entire ecosystem. My objective was managing all creative projects, from lineup posters and merchandise to all digital marketing and video content.
The successful installation stood out as a centerpiece, generating significant buzz and reinforcing Do LaB's pioneer status.
SCOPE
Brand Management
Brand Experience
Integrated Campaigns
Lifecycle Campaigns
Creative Direction
Social Media
Content Strategy
Production (Photo and Video)
ROLE
Art Director
