OVERVIEW

Cesar's Way, founded by Cesar Millan, is dedicated to providing pet products and care. As Creative Director, I directed the integrated holiday campaign, 'Howl-iday Giving.' My objective was to provide end-to-end creative and strategic leadership, managing all deliverables to ensure the brand's joyful message resonated across every consumer touchpoint. The campaign was a resounding success, driving significant e-commerce growth and increasing sales by 25%.