OVERVIEW

Cesar Millan, the renowned Mexican-American dog behaviorist whose expertise has captured hearts worldwide with his unique approach to dog parenting, launched a joyful campaign from Black Friday and Cyber Monday offering incredible sales on must-have pet products. With the mission to provide accessible Cesar-approved products to pet owners across the globe, the ‘Tis the Season for Howl-iday Giving campaign aimed to spread the love and care that every pet deserves.

I led a full brand refresh for Saian Skincare to better reflect its unique blend of clinical efficacy and natural purity. The scope of work included a complete brand identity overhaul, a cohesive visual system for both retail and professional businesses, and packaging redesign for their entire 30-product line including layout templates for future products.