DGTL LIB 2.0 / Level Up
ENTERTAINMENTOVERVIEW
With the postponement of Lightning in a Bottle 2021, the LIB festival live stream returns to Twitch for its second round - DGTL LIB 2.0. Festival goers and viewers returned down the digital rabbit hole once again for a Brunchy-Q-Partython where the community danced under the virtual stars and celebrated the wonderfully weird and amazing community that is LIB.
Led creative direction and end-to-end production for DGTL LIB 2.0. Developed content strategy and pre-production plans, produced content creative (pre-roll videos, interstitials), designed broadcast graphics, owned post-production, and orchestrated run-of-show with live stream tech leads.
WORK
Visual identity refresh
Brand guidelines and toolkit
Packaging design for 30 products
Trade show and print materials
SCOPE
Brand Management
Brand Experience
Integrated Campaigns
Lifecycle Campaigns
Creative Direction
Social Media
Content Strategy
Production (Photo and Video)
ROLE
Executive Producer, Head of Brand and Creative
