OVERVIEW

Facing the 2021 festival postponement, Do LaB launched DGTL LIB 2.0, a virtual live stream event. As Executive Producer and Creative Director, I led the creative strategy and end-to-end production, orchestrating the broadcast and directing brand content for sponsors like Red Bull and VooDoo Ranger. This execution maintained brand momentum, generating 350k+ viewers and helping contribute to over $1M in ticket sales for the following year.