DGTL LIB 2.0 / Brunchy-Q-Partython
ENTERTAINMENT, FESTIVAL
OVERVIEW
Facing the 2021 festival postponement, Do LaB launched DGTL LIB 2.0, a virtual live stream event. As Executive Producer and Creative Director, I led the creative strategy and end-to-end production, orchestrating the broadcast and directing brand content for sponsors like Red Bull and VooDoo Ranger.
This execution maintained brand momentum, generating 350k+ viewers and helping contribute to over $1M in ticket sales for the following year.
SCOPE
Brand Experience
Creative Direction
Content: Strategy, Editing
Design: Graphic, Motion
End-to-end Production
Integrated Campaign
ROLE
Executive Producer,
Creative Director
TEAM
DO LAB TEAM
Founder, Head of Creative
Founder, Head of Music
Founder, Head of Operations
Executive Producer, Creative Director
Senior Producer
Art Directors, Designers
Social Media Manager
Motion Designer, Video Editor
Live Stream Tech Lead
Live Stream Tech Assistant
Agency Partner
Josh Flemming
Jesse Flemming
Dede Flemming
Chris Hong
Gina Scaramella
Nicolette Connell, Marcelo Pereira
Caroline Cantrall
Alika Awana
DDR.Live
Josh Gill
Vita Motus