HULU HAS WEDDINGS
it's not you. it's wedding season.OVERVIEW
Hulu Has Weddings was a seasonal on-channel campaign conceived to celebrate the rollercoaster of wedding season content. As Contracted Art Director, I provided end-to-end art direction, defining the creative vision and overseeing the entire production processâfrom on-set styling and video to social media assets.
The successful campaign solidified Hulu as a premier destination for seasonal programming, fostering profound engagement and positioning the brand as culturally relevant.
ROLE
Art Director
TEAM
Creative Director, Design // Reid Thompson
Creative Director, Video // Forrest Erickson
Associate Creative Director // Matt Walker
Art Directors // Chris Hong
Senior Motion Designer // Mieka Tyan Lewis-Chavez
Creative Producer, Project // Vivi Nguyen
Creative Producer, Strategy // Taylor Greeson
Production Lead // Zuriht Serna