
HULU HAS WEDDINGS / It’s Not You, It’s Wedding Season
ENTERTAINMENT
OVERVIEW
Buckle up for the wild ride that is wedding season on Hulu, when you can leave the drama to the characters on screen and indulge in the rollercoaster of emotions from the comfort of your couch. To celebrate wedding season on the streaming platform and beyond, Hulu conceived an on-channel campaign that highlights hilarious mishaps and heartwarming tales that can happen at weddings.
Campaign art direction—branding, graphic design, on-channel creative, on-set production, styling, video production, and social media.
SCOPE
Brand Management
Brand Experience
Integrated Campaigns
Lifecycle Campaigns
Creative Direction
Social Media
Content Strategy
Production (Photo and Video)
ROLE
Art Director
WORK
Visual identity refresh
Brand guidelines and toolkit
Packaging design for 30 products
Trade show and print materials
Social Content