LIGHTNING IN A BOTTLE 2022
where lightning strikesOVERVIEW
Coming out of a two-year hiatus, the Lightning in a Bottle 2022 campaign centered on the profound, post-pandemic need for human reconnection. Translating this collective emotion into a triumphant cultural return required a deeply resonant, 360-degree brand experience that unified the festival's core identity with its massive on-site execution.
ROLE
Executive Producer, Head of Brand and Creative
Agency: Hei-Ho | Client: Do LaB
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Brand strategy and experience: Directed the comprehensive, 360-degree campaign ecosystem. Led cross-functional teams to execute visual branding, social strategy, print design, and integrated marketing campaigns.
End-to-end operations: Led 8-person marketing team executing year-round campaigns. Built and managed a live content team of 50 for comprehensive on-site event capture.
TEAM
Executive Producer, Head of Brand and Creative // Chris Hong
Executive Producer, Head of Content and Video // Edward Heinrich
Social Media Manager // Caroline Gill
Social Media Coordinator // Issy Zenker
Creative Producer // Karo Salinas
Art Directors // Nicolette Connell, Marcelo Pereira
Graphic Designers // Caroline Cogliani
Media Manager // Caroline Gill
Production Coordinator // Marcelo Pereira
Production Assistants // Miles Lopez, Emily St. John, Hugo Rück, Alex Bonelli
Photographers // Don Idio, Watchara Phomicinda, Eric Allen, Juliana Bernstein, Edward Mclean, Jamal Eid, Brittany Halberg, Ysabella Lopez Mike Kim, Matt Yamaguchi, Corey Schlittenhart, Keith McKinney
Social Content Producer // Alexandria Bordas, Grace Hefley, Mariah Harkey, Gabe Tiano, Cameron Hil, Brennen Higuera, Wesley Forsyth
Video Editor // Alex Goyette
Assistant Editor, DIT // Yuwen Han
Video Producer // Justin Bishop
Videographers // Rafa Gomez, Daniel Henry, Sam Burton
FPV Drone // Collin O’Malley, Drone Dudes
Agency Partners // Infamous PR, Sweety High