OVERVIEW

Coming out of the two-year pandemic, everyone is starved for connection and excited to let the sparks fly again. For many, Lightning in a Bottle is a space where connection and expressiveness are made possible, where lifelong friendships and memories encapsulated. Where Lightning Strikes is a campaign that taps into this feeling of reconnection and the excitement of fun, in the place designed perfectly for both: LIB.

Directed integrated, 360 campaign strategies for Lightning in a Bottle 2023. Managed cross-functional teams (strategy, digital, social, creative) and agency partners (influencers, press, advertising, promotions) in the execution of omnichannel marketing campaigns and brand initiatives. Led the creative direction and execution for all products and assets in the campaign ecosystem—branding, key art, lineup posters, website, app, social media content, video creative, festival credentials, festival maps, and signage.