LIGHTNING IN A BOTTLE 2022 / Where Lightning Strikes
ENTERTAINMENT, FESTIVALOVERVIEW
Coming out of a two-year hiatus, the Lightning in a Bottle 2022 campaign centered on post-pandemic reconnection. As Executive Producer, Head of Brand and Creative, my objective was capturing this emotion and translating it into a 360-degree brand experience. I led cross-functional teams and directed the entire campaign ecosystem, from core branding to on-site signage.
The successful integrated approach led directly to a sold-out festival and delivered a triumphant cultural return.
SCOPE
Full-service Marketing
Brand Experience
Brand Management
Creative Direction
Creative Operations
Design: Print, Web, Digital
End-to-end Production
Social Media Strategy
ROLE
Executive Producer,
Head of Brand and Creative
