DIRTYBIRD CAMPOUT 2017
feels like the first time, everytimeOVERVIEW
Dirtybird Campout is a unique, three-day festival that seamlessly fuses underground electronic music with the playful nostalgia of summer camp. Capitalizing on its massive cult following required a comprehensive, end-to-end visual identity and unified campaign ecosystem that authentically captured this hybrid experience to drive brand engagement and ticket sales.
ROLE
Art Director
Do LaB
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Creative direction & visual identity: Led the overarching creative direction and end-to-end design execution, shaping the festivalâs distinct visual identity and orchestrating all brand and marketing assets across the campaign ecosystem.
