OVERVIEW

Opening in 2026 next to the iconic Queen Mary, the F&M Bank Amphitheater (fka Long Beach Amphitheater) is Long Beach’s first major open-air music venue. Set against the downtown waterfront and skyline, the 11,000-capacity destination is designed to blend global touring acts with the raw, creative grit of the LBC, serving as both a premier entertainment hub and a vibrant community gathering space.

As Creative Director and Designer, I built the venue’s foundational brand identity and visual system from the ground up. Tasked with capturing the diverse energy of the city, I led the overarching art direction and developed a comprehensive suite of deliverables, including the core logo system, scalable campaign creative templates, environmental design direction, and content style directions. Bridging premium live-event aesthetics with authentic local culture established a cohesive visual language ready to attract world-class talent and audiences.