X GAMES SACRAMENTO 2026

THE INAUGURAL SUMMER SEASON

OVERVIEW

The inaugural MoonPay X Games Sacramento 2026 marked the debut of the new X Games League summer season. Taking over Cal Expo, the three-day event brought together nearly 100 elite skateboard, BMX, and Moto X athletes for record-breaking performances and fierce team rivalries. The challenge was to capture this historic launch and bring the new team narratives to fans on a global scale.

ROLE

Executive Producer, Brand Social and Content
Agency: WKNDHRS | Client: X Games

    • End-to-end operations: Managed 15-person live creative crew. Managed the full workflow from capture to delivery, building a seamless pipeline for publishing and YouTube VOD.

    • Social & storytelling strategy: Blended competition highlights with story-led athlete profiles and strategic branded content.

BRANDED SOCIAL CONTENT
ATHLETE SOCIAL CONTENT

TEAM

WKNDHRS Co-founder // Adam Rodriguez
Executive Producer // Chris Hong
Executive Creative Director // Melania Zilo
Creative Producer // Cori Salinas
Line, Post Producer // Yana Sharapova
Director of Photographer // Rafael Gomez
Social Media Manager // Nikki Bean
Social Producer // Karen Su
Media Manager // Frank Talarico
Youtube Manager // Elliot Lorincz
Digital Assistants // Katie Henry, River Myska
Graphic Designer // Kelsey Darbo
Videographers // Tristan Sachar, Martin Taube, Ewan Bowden
Video Editors // Jean-Michel C. Fischre, Kendall Saulsby, Kevin Klarer, Leonard Murao, Bodhi Harrison
DIT // Christian Anderson

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