ROYAL DANSK / Deliciously Danish Butter Cookies
CONSUMER GOODS, FOOD & BEVERAGEOVERVIEW
Since 1966, Royal Dansk has brought joy and comfort to homes all over the world with its signature buttery, crispy cookies packaged in its iconic blue tin. Royal Dansk has maintained its authenticity over the years through Danish baking traditions, and continues to capture the spirit of everyday moments. In 2021, the cookie brand launched a new website with the goal of making its cookies more accessible to the contemporary audience while championing its rich history. The result is a clean, modernized web experience with prominent brand story and simple interactions.
Website design and strategyâUI/UX, wireframe development, art direction, visual design, illustration, photography, and retouching.
SCOPE
UI/UX Strategy
Website Design
Art Direction
Production
Styling
ROLE
Creative Lead, Senior Designer
WORK
Updated visual identity
Brand toolkit with icons
End-to-end creative production
End-to-end creative production
