FLORAL FLING / A Self-Portrait Love Affair
ART & CULTUREOVERVIEW
DASU Studios, founded by TikTok’s King of Poses David Suh, aims to celebrate individuality through portraiture. I led the strategic and creative direction for the Floral Fling campaign. My objective was overseeing end-to-end production, from crafting messaging and social campaigns to art direction for all styling and set design.
The resulting timeless portraits generated immense positive client feedback and powerfully reinforced the studio's reputation for celebrating self-love.
ROLE
Director, Brand and Integrated Marketing
SCOPE
Campaign
Art Direction
Graphic Design
Production
Styling
DIGITAL CAMPAIGN
VIDEO CONTENT