X GAMES ASPEN 2026
THE World's best on the world stageOVERVIEW
Celebrating 25 years at Buttermilk Mountain, X Games Aspen 2026 united over 100 athletes for the world’s premier winter action sports competition. This milestone event required capturing at a massive scale—blending fan-favorite contests like SuperPipe and Big Air with brand activations, live award ceremonies, and headline concerts.
ROLE
Executive Producer, Brand Socials and Content
Agency: WKNDHRS | Client: X Games
-
End-to-end operations: Managed 25-person hybrid social and content crew. Built capture-to-archive workflows and broadcast-to-YouTube VOD pipeline.
Social & storytelling strategy: Led platform-optimized content planning and creator partnerships. Produced 100+ assets (organic, sponsored, collabs) and 500+ posts to drive coverage and athlete narratives.
ORIGINAL CONTENTATHLETE SOCIAL CONTENTBRANDED CONTENTTEAM
WKNDHRS Co-founder // Adam Rodriguez
Executive Producer // Chris Hong
Creative Director // Ian Liu
Creative Producer // Cori Salinas
Line Producer // Emily Morberg
Post Producer // Anna Öberg
Social Media Manager // Caroline Gill
Social Media Coordinator // Trey Hanna
Social Producers // Lara McKee, Gabi Turnbull
Media Manager // Frank Talarico
Youtube Manager // Elliot Lorincz
Digital Assistants // Karen Su, Ryer Smith
Graphic Designer // Austin Taylor
Videographers // Tae Westcott, Cullen McHale, Tristan Sachar, Brendan Merkle
Video Editors // Kendall Saulsby, Anthony Luft, Nolan Isozaki, Niko Carste, Ultimo Dolcine, Cole Adams
DIT // Justin Bishop