X GAMES LEAGUE DRAFT
A NEW ERA OF ACTION SPORTSOVERVIEW
The MoonPay X Games League transforms action sports into a global, team-based franchise for skateboarding and BMX. To kick off this new era, X Games hosted its first-ever live draft at Cosm Los Angeles, broadcasting the red carpet and team selections of 40 top athletes to a worldwide audience.
As Executive Producer, I led end-to-end social and content operations from pre-event production through live execution. I directed an 11-person crew to manage real-time social posting, red carpet coverage, and athlete portrait sessions during the Draft. Driving the social campaigns and building a direct broadcast-to-YouTube pipeline gave skateboard and BMX fans a front-row seat to the milestone launch.
ROLE
Executive Producer,
Brand Social and Content
GRAPHIC CONTENT
SOCIAL CONTENTATHLETE CONTENTRED CARPET COVERAGE
TEAMCLIENT—X GAMES
CEO
CMO
Head of Production
Director, Athlete Relations
Jeremy Bloom
Kevin O’Connor
Shawn Brunoli
Grace Coryell
WKNDRHRS TEAM
Co-Founder
Executive Creative Director
Executive Producer
Creative Producer
Social Producers
Graphic Designer
Video Producers/Editors
Photographers
Portrait Photographer
Adam Rodriguez
Melania Zilo
Chris Hong
Cori Salinasi
Karen Su, Lara McKee
Austin Taylor
Cody Burkhardt, Edward Park
Jessica Gallo,
Nikko LaMere