X GAMES LEAGUE DRAFT
A NEW ERA OF ACTION SPORTSOVERVIEW
The MoonPay X Games League transforms action sports into a global, team-based league for skateboarding and BMX riders. To kick off this new era, X Games hosted its first-ever live draft at Cosm Los Angeles, broadcasting the red carpet arrivals and team selections of 40 top athletes to a worldwide audience.
ROLE
Executive Producer, Brand Socials and Content
Agency: WKNDHRS | Client: X Games
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End-to-end operations: Managed 11-person live social and content crew. Directed workflows and capture for red carpet coverage, athlete portrait sessions, and broadcast-to-YouTube pipeline.
Social & storytelling strategy: Implemented social campaigns and platform-optimized real-time posting. Captured team selections to give global fans a front-row seat.
GRAPHIC CONTENT
SOCIAL CONTENTATHLETE CONTENTRED CARPET COVERAGE
TEAM
WKNDHRS Co-founder // Adam Rodriguez
Executive Producer // Chris Hong
Executive Creative Director // Melania Zilo
Creative Producer // Cori Salinas
Social Producers // Lara McKee, Karen Su
Media Manager // Frank Talarico
Youtube Manager // Elliot Lorincz
Graphic Designer // Austin Taylor
Video Producers, Editors // Cody Burkhardt, Edward Park
Photographers // Jess Gallo, Jen Rosenstein
Portrait Photographer // Nikko Lamere
Photo Editor // Makayla Howard