DGTL LIB 1.0 / Virtual Magic
ENTERTAINMENT, FESTIVALOVERVIEW
In response to Lightning in a Bottle’s 2020 cancellation, Do LaB quickly pivoted to launch DGTL LIB 1.0, the first virtual festival of its kind broadcast live on Twitch. As Executive Producer, Creative Director, I led the end-to-end production and creative direction for the entire show. My objective was orchestrating the content strategy, assets, post-production, and run-of-show.
This first-to-market digital festival set a new standard, resulting in a flawless execution that amassed over 1M+ live stream viewers and 3.5B+ social impressions.
SCOPE
Brand Experience
Creative Direction
Content: Strategy, Editing
Design: Graphic, Motion
End-to-end Production
Integrated Campaign
ROLE
Executive Producer, Creative Director
VISUAL IDENTITY
marketing creative
BROADCAST CREATIVETEAMDO LAB TEAM
Founder, Head of Creative
Founder, Head of Music
Founder, Head of Operations
Executive Producer, Creative Director
Senior Producer
Art Directors, Designers
Social Media Manager
Motion Designer, Video Editor
Live Stream Tech Lead
Live Stream Tech Assistant
Agency Partner
Josh Flemming
Jesse Flemming
Dede Flemming
Chris Hong
Gina Scaramella
Nicolette Connell, Marcelo Pereira
Caroline Cantrall
Alika Awana
DDR.Live
Josh Gill
Vita Motus