DGTL LIB 1.0
virtual magicOVERVIEW
In response to the 2020 cancellation of Lightning in a Bottle, Do LaB rapidly pivoted to launch DGTL LIB 1.0, the first virtual festival broadcast live on Twitch. Executing this first-to-market digital experience required orchestrating a flawless, end-to-end live broadcast and cohesive creative strategy to engage a global audience.
ROLE
Executive Producer, Creative Director
Do LaB
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Creative direction & content strategy: Directed the overarching visual identity and production of all campaign and broadcast assets.
Live operations: Managed the end-to-end broadcast run-of-show, Twitch moderation, and post-production. 1M+ live stream viewers on Twitch and 3.5B+ social impressions.
VISUAL IDENTITY
marketing creative
BROADCAST CREATIVETEAM
Founder, Head of Creative // Josh Flemming
Founder, Head of Music // Jesse Flemming
Founder, Head of Operations // Dede Flemming
Executive Producer, Creative Director // Chris Hong
Senior Producer // Gina Scaramella
Art Directors, Designers // Nicolette Connell, Marcelo Pereira
Social Media Manager // Caroline Gill
Motion Designer, Video Editor // Alika Awana
Live Stream Tech Lead // Mike Kenworthy
Live Stream Tech Assistant // Josh Gill
Agency Partner // DDR.Live, Vita Motus