OVERVIEW

Famous Amos is an iconic 46-year-old cookie brand that underwent a major refresh to appeal to a contemporary audience. As Creative Lead, Senior Designer, I directed the redesign of the brand's website. My objective was to lead end-to-end design and strategy, personally directing all photography and retouching to champion its rich history.

The new website successfully modernized the brand's digital presence, creating an elegant and user-friendly experience that honored its past and positioned it for future success.