FAMOUS AMOS / Wonders From the World
FOOD & BEVERAGEOVERVIEW
The iconic cookie brand Famous Amos started in 1975 in Hollywood, California, with Wally Amos and his mouth watering chocolate chip creations. The bite-sized cookies were beloved for their unique ingredients not typically associated with chocolate chip cookies. After that, the legend grew and grew, and soon the crunchy crave-able cookies were popping up all over the country. In 2021, Famous Amos unveiled a brand refresh featuring its delightful evolution of classic favorites, infused with flavors inspired by international adventures.
Website design and strategyâUI/UX, wireframe development, art direction, visual design, photography, and retouching.
SCOPE
Brand Management
Brand Experience
Integrated Campaigns
Lifecycle Campaigns
Creative Direction
Social Media
Content Strategy
Production (Photo and Video)
ROLE
Head of Brand and Creative
WORK
Visual identity refresh
Brand guidelines and toolkit
Packaging design for 30 products
Trade show and print materials
