OVERVIEW

Huluween Film Fest is a cultural tentpole and a partnership with Sundance, championing up-and-coming horror filmmakers. As Art Director for Hulu, I led the visual direction and designed key on-channel creative. My objective was to craft the style frames, animation direction for bumpers, and key art used across all Hulu properties.

The compelling creative direction successfully amplified the campaign’s reach, cementing Hulu's position as the premier destination for horror content.