OVERVIEW

Lightning in a Bottle is a unique festival blending world-class music, art, and spiritual consciousness. As Art Director at Do LaB, I led the creative direction and end-to-end execution for the entire campaign ecosystem. My objective was shaping the visual identity and overseeing all assets—from core branding and digital content to on-site signage.

This comprehensive creative approach powerfully captured the festival's spirit, strengthening brand perception and contributing to a sold-out year.