LIGHTNING IN A BOTTLE 2018 / The Most Fun You’ll Have in Your Entire Life
ENTERTAINMENTOVERVIEW
Welcome to Lightning in a Bottle, where the ordinary becomes extraordinary. With world-class music intermixed with the magic of performance art and spiritual workshops, LIB is a sacred space where connections bloom and participation is the heart and soul. It is where you’ll have the most fun in your entire life.
Led the creative direction and execution for all products and assets in the campaign ecosystem — branding, key art, lineup posters, website, app, social media content, festival credentials, festival maps, merchandise, and signage.
SCOPE
Brand Management
Brand Experience
Integrated Campaigns
Lifecycle Campaigns
Creative Direction
Social Media
Content Strategy
Production (Photo and Video)
ROLE
Executive Producer, Head of Brand and Creative
WORK
Visual identity refresh
Brand guidelines and toolkit
Packaging design for 30 products
Trade show and print materials
