LIGHTNING IN A BOTTLE 2019 / Not Your Ordinary Festival
ENTERTAINMENT, FESTIVALOVERVIEW
Lightning in a Bottle, produced by Do LaB, is a landmark festival, blending music, art and community. As Art Director, my objective was to elevate the festival's visual identity and ensure a seamless experience across its vast consumer touchpoint. I led the creative direction for the entire campaign, personally shaping the core identity and orchestrating all assetsâfrom key art and merchandise to on-site signage.
This comprehensive creative execution successfully fostered profound community engagement, reinforcing the festival's reputation as a cultural touchstone.
SCOPE
Brand Experience
Brand Management
Creative Direction
Creative Operations
Design: Print, Web, Digital
Media Production
Social Media Strategy
ROLE
Art Director, Designer
TEAMJosh Flemming
Jesse Flemming
Dede Flemming
Gina Scaramella
Karo Salinas
Jesse Shannon
Molly Narodick
Rafael Marino
Caroline Cantrall
Chris Hong
Nicolette Connell, Marcelo Pereira
Aislinn Pallera, Sophia Barkhudarova
Elizabeth Goldsmith, Eammon Armstrong
Jordi Ng, Crystal Guo, Carly Quick
Caroline Cogliani, Michaela Duever
Sebastian Swanson
Brad Wong, Justin Bishop
Sydney Devlin
Media Stranger, Infamous PR
DO LAB TeAM
Founder, Head of Creative
Founder, Head of Music
Founder, Head of Operations
Senior Producer
Creative Producer
Marketing Director
Marketing Manager, Strategy
Marketing Manager, Promotions
Social Media Manager
Art Director, Designer
Senior Graphic Designers
Graphic Designers
Junior Graphic Designers
Junior Motion Designer
Video Editor
Junior Video Editor
Agency Partners