DGTL LIB 1.0 / Virtual Magic
ENTERTAINMENTOVERVIEW
In response to the cancellation of Lightning in a Bottle 2020 due to COVID-19, Do LaB, in collaboration with Vita Motus, produced DGTL LIB, the first virtual festival of its kind for live broadcast on Twitch. A three-day schedule of music programming, talks and discussions, art workshops, and yoga classes became the premiere event during Memorial Day Weekend, amassing 1M+ live stream viewers and 3.5B+ impressions.
Led creative direction and end-to-end production for DGTL LIB. Developed content strategy and pre-production plans, produced creative content (pre-roll videos, interstitials), designed broadcast graphics, owned post-production processes and finishing, and orchestrated run-of-show with live stream tech leads and producers.
WORK
Visual identity refresh
Brand guidelines and toolkit
Packaging design for 30 products
Trade show and print materials
SCOPE
Brand Management
Brand Experience
Integrated Campaigns
Lifecycle Campaigns
Creative Direction
Social Media
Content Strategy
Production (Photo and Video)
ROLE
Executive Producer, Head of Brand and Creative
