LIVE NATION

this is live music

OVERVIEW

Live Nation is the world’s premier live entertainment company. Modernizing the global brand's social footprint required a strategic and creative transformation to streamline operational workflows, support hundreds of national touring artists, and turn social engagement into measurable ticket sales.

ROLE

Creative Lead, Social Marketing and Design
Live Nation

    • Social strategy and content: Elevated social strategy and art direction, utilizing high-impact video and interactive content. +25% in engagement and +200% social conversions.

    • Creative operations: Streamlined digital workflows for 200+ national touring artists, increasing content output by 50% to support an average of 50 ongoing tours simultaneously.

TEAM

Social Media Director // Tim Carr
Production Director, Creative // Flor Espinosa
Social Media Manager // Tiffany Emery
Paid Media Manager // Craig Wien
Creative Lead // Chris Hong
Promotions Manager // Krystal Fontana
Community Manager // Tarek Chamma
Graphic Design Interns // Devon Ryan, Sophia Barkhudarova

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