LIVE NATION / This is Live Music
ENTERTAINMENT, MUSICOVERVIEW
Live Nation is the worldâs premier live entertainment company. As Creative Lead, Social Marketing and Design, I transformed the brand's social presence and operational strategy for 200+ touring artists. My objective was to elevate creative direction and manage operations, streamlining workflows to support an average of 50 ongoing tours.
This dual focus led to a 25% increase in engagement and a remarkable 200% increase in tickets sold via social platforms, proving creative strategy drives the bottom line.
SCOPE
Art Direction
Brand Experience
Creative Operations
Creative Production
Design: Graphic, Motion, Interactive
Social Media: Strategy, Copywriting
Video Editing
ROLE
Creative Lead,
Social Marketing and Design
TEAMLIVE NATION TEAM
Social Media Director
Social Media Manager
Paid Media Manager
Creative Lead, Social Marketing and Design
Promotions Manager
Community Manager
Graphic Design Interns
Tim Carr
Tiffany Emery
Craig Wien
Chris Hong
Krystal Fontana
Tarek Chamma
Devon Ryan, Sophia Barkhudarova