GUNS ‘N ROSES / Not in This Lifetime
ENTERTAINMENT, MUSICOVERVIEW
In 2016, Guns N’ Roses launched their highly anticipated Not in This Lifetime… Tour. As Creative Lead, Social Marketing and Design at Live Nation, my objective was to ignite fan excitement and translate overwhelming demand into sales. I led social media campaigns and art direction for all assets, from localized ads to motion graphics and video content.
This social strategy played a crucial role in the tour's success, directly contributing to sold-out shows and driving a 200% increase in tickets sold via social platforms.
SCOPE
Art Direction
Content: Photo, Video
Design: Graphic, Motion
Social Media Strategy
ROLE
Creative Lead,
Social Marketing and Design
TEAMTim Carr
Flor Espinoza
Tiffany Emery
Craig Wien
Chris Hong
LIVE NATION TEAM
Social Media Director
Production Director, Creative
Social Media Manager
Paid Media Manager
Creative Lead, Social Marketing and Design