GUNS ‘N ROSES / Not in This Lifetime

ENTERTAINMENT

OVERVIEW

In 2016, Guns N' Roses made its long awaited comeback with their highly anticipated Not in This Lifetime... Tour. Named after Axl Rose's famous 'not in this lifetime' quote from a 2012 interview, the tour kicked off with a North American leg covering 20 cities featuring original members Axl, Slash, and McKagan. The tour was a massive success, with additional dates added in response to overwhelming demand, and a star-studded lineup of talented openers, including Alice In Chains, Lenny Kravitz, and Zakk Wylde, making it an unforgettable experience for fans.

Art direction for all social media campaign assets, localized social advertisements, Facebook Canvas Ads, organic social media posts, motion graphic creative, and video.

SCOPE

Brand Management
Brand Experience
Integrated Campaigns
Lifecycle Campaigns
Creative Direction
Social Media
Content Strategy
Production (Photo and Video)

ROLE

Creative Director, Designer

WORK

Visual identity refresh
Brand guidelines and toolkit
Packaging design for 30 products
Trade show and print materials

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