HULUWEEN / Return of the Killer Binge
ENTERTAINMENT, STREAMINGOVERVIEW
Huluween is Hulu’s immersive, month-long programming event and a major platform tentpole. As Art Director, I directed the 360-degree campaign, providing branding and art direction for all assets across TV (gfx/vfx), OOH, social, and experiential activations. My objective was to guide in-house and agency teams to ensure a unified vision.
The integrated creative strategy amplified the campaign’s reach, cementing Hulu’s status as the premier destination for horror content.
SCOPE
Art Direction
Brand Experience
Design: Digital, Web, Motion
Integrated Campaign
Merchandise
Social Media Strategy
ROLE
Art Director
VISUAL IDENTITY
ON-CHANNEL CREATIVE
SOCIAL MEDIA
PRINT & MERCHANDISE
EXPERIENTIAL
TEAMHULU TEAM
Creative Director, Design
Creative Director, Video
Design Lead
Art Directors
Graphic Designers
Senior Motion Designer
Senior Copywriter
Creative Producer, Project
Creative Producer, Strategy
Agency Partners
Reid Thompson
Forrest Erickson
Matt Walker
Chris Hong, Ben Yonda
Clarke Davis, Janice Shang
Chris Palimar
Jennifer Tomassi
Vivi Nguyen
Myles Scovill
Laundry