HULUWEEN 2
return of the killer bingeOVERVIEW
Huluween is Huluâs immersive, month-long programming event and a major platform tentpole. This massive omnichannel initiative required a unified creative vision to amplify the campaignâs reach and cement Huluâs status as the premier destination for horror content during the month of October.
ROLE
Art Director
Contract | Client: Hulu
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Omnichannel art direction: Led campaign branding and visual identity. Guided in-house teams and agency partners to ensure unified creative vision across all touchpoints.
Integrated campaign execution: Produced comprehensive suite of assets (TV, print/OOH, social media, experiential, B2B events, sponsorships, merchandise).
VISUAL IDENTITY
ON-CHANNEL CREATIVE
SOCIAL STICKERS
PRINT & MERCHANDISE
EXPERIENTIAL
TEAM
Creative Director, Design // Reid Thompson
Creative Director, Video // Forrest Erickson
Associate Creative Director // Matt Walker
Art Directors // Chris Hong, Ben Yonda
Graphic Designers // Clarke Davis, Janice Shang
Senior Motion Designer // Chris Palimar
Senior Copywriter // Jennifer Tomassi
Creative Producer, Project // Vivi Nguyen
Creative Producer, Strategy // Myles Scovill
Agency Partner // Laundry