
HULUWEEN 2 / Return of the Killer Binge
ENTERTAINMENT
OVERVIEW
Hulu rules October with Huluween, a month-long immersive Halloween experience and programming that features premium Halloween titles, new content throughout the month, and exclusive brand activations for horror fans and influencers.
Art directed in-house creative team and agency partner in the production of all creative assets in the campaign ecosystem â gfx/vfx style direction for tv spots, on-channel and off-channel content design, social media content, merchandise and packaging, advertising creative, experiential and environmental design, style guide and toolkits, and more.
SCOPE
Brand Management
Brand Experience
Integrated Campaigns
Lifecycle Campaigns
Creative Direction
Social Media
Content Strategy
Production (Photo and Video)
ROLE
Art Director
WORK
Visual identity refresh
Brand guidelines and toolkit
Packaging design for 30 products
Trade show and print materials
Social Media
On-channel Design
Print Design & Merchandise