NEON PRAIRIE 2025
the pulse of america's heartlandOVERVIEW
Neon Prairie is a new, independent boutique music and camping festival in Tulsa, OK, dedicated to celebrating art, music, and community in the Midwest. Successfully launching this inaugural event required establishing a distinct, powerful brand identity from the ground up that could cultivate a vibrant, diverse community and position the festival for long-term growth.
ROLE
Executive Producer, Head of Brand and Creative
Contract
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Brand identity & integrated strategy: Developed foundational brand identity, creative direction, and full-scale integrated marketing campaigns.
End-to-end operations: Managed all creative strategy and live operations. Buildt and led a 20-person on-site social and content team.
KEY ARTWORK
PHOTOGRAPHY
VIDEO CONTENTTEAM
Executive Producer, Head of Brand and Creative // Chris Hong
Social Media Manager // Trey Hanna
Art Director // Nicolette Connell
Content Producers // Aaron Sawyer, Rebel Sawyer
Video Producer, Editor // Justin Bishop
Photographers // Phil Clarkin, Greg Bollinger Gabriel Roman Brown, Amanda Cox, James Mayfield, Melissa Thompson, Michael Rush
Videographers // Samuel Unnerstall, Franky Tan, Ashley Ogle, Jory Pratt, Matthew Pettersen
FPV Drone // Todd Ruffin
Agency Partners // New Epoch, Tetraction, Discotech