NEON PRAIRIE 2025 / The Pulse of America’s Heartland
ENTERTAINMENT, festivalOVERVIEW
Neon Prairie is a new, independent festival in Tulsa, OK dedicated to art, music, and community in the Midwest. As Executive Producer, Head of Brand and Creative, I oversaw the entire campaign. My objective was to build the brand identity, manage all creative strategy and operations, and lead a 20-person on-site content team in capturing the magic of the festival.
The work successfully established a distinct and powerful brand that cultivated a vibrant, diverse community, positioning the festival for strong future growth.
SCOPE
Brand Management
Brand Experience
Integrated Campaigns
Lifecycle Campaigns
Creative Direction
Social Media
Content Strategy
Production (Photo and Video)
ROLE
Executive Producer,
Head of Brand and Creative
KEY ARTWORK
PHOTOGRAPHY
VIDEO CONTENTTEAMCLIENT—NEON PRAIRIE
Founder, Executive Producer
Executive Producer
Executive Producer
Karin Whang
Ryan Simpkins
Colton Weaver
Chris Hong
Trey Hanna
Nicolette Connell
Justin Bishop
New Epoch, Tetraction, Discotech
HEI-HO TEAM
Founder, Head of Brand and Creative
Social Media Manager
Art Director
Video Editor
Agency Partners
Chris Hong
Jess Gallo
Phil Clarkin, Greg Bollinger
Gabriel Roman Brown, Amanda Cox
James Mayfield, Melissa Thompson
Michael Rush
Justin Bishop
Samuel Unnerstall, Franky Tan
Ashley Ogle, Jory Pratt
Matthew Pettersen
Todd Ruffin
Aaron Sawyer, Rebel Sawyer
HEI-HO MEDIA TEAM
Executive Producer
Lead Photographer
Photographers
Lead Videographer
Videographers
FPV Drone
Content Preditors