OVERVIEW

For two decades, Lightning in a Bottle has continued to spark something deep within the hearts of those who make the journey. It is a magical creative wonderland where new friendships are forged and existing ones set in stone. 20 Years of Lightning is a campaign that celebrates the best parts of LIB through the eyes of the people who experience and create it.

Directed integrated, 360 campaign strategies for Lightning in a Bottle 2023. Managed cross-functional teams (strategy, digital, social, creative) and agency partners (influencers, press, advertising, promotions) in the execution of omnichannel marketing campaigns and brand initiatives. Led the creative direction and execution for all products and assets in the campaign ecosystem—branding, key art, lineup posters, website, app, social media content, video creative, festival credentials, festival maps, and signage.