LA TIERRA DE ACRE / Made to be Shared
ENTERTAINMENTOVERVIEW
Born out of Acre Resort in San Jose del Cabo, Mexico, La Tierra de Acre Mezcal is a spirit brand dedicated to authenticity and sustainability by delivering premium small-batch, handcrafted mezcal. Launched in 2020 in the United States, La Tierra de Acreâs award-winning collection of four mezcal expressions showcases the versatility and beauty of the agave plant that are grown and handcrafted in Oaxaca and Durango, Mexico.
Developed the brand identity and strategy for La Tierra de Acre Mezcal and all creative assets in the brand ecosystem â branding, story, website, social media content, video creative, marketing communication materials, packaging, merchandise, on-premise and off-premise creative toolkits, partnership materials, and photography.
SCOPE
Brand Management
Brand Experience
Integrated Campaigns
Lifecycle Campaigns
Creative Direction
Social Media
Content Strategy
Production (Photo and Video)
ROLE
Head of Brand and Creative
WORK
Visual identity refresh
Brand guidelines and toolkit
Packaging design for 30 products
Trade show and print materials
Brand Identity
Packaging Design
Brand Experience
Video Content
