LA TIERRA DE ACRE MEZCAL
made to be sharedOVERVIEW
La Tierra de Acre Mezcal, a premium spirit, set out to launch into the highly competitive U.S. market. This ambitious debut required a comprehensive creative ecosystem and foundational brand identity built from the ground up, alongside a scalable toolkit designed to support all sales channels and drive nationwide expansion.
ROLE
Head of Brand and Creative
Agency: Hei-Ho | Client: Surface Brands
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Brand identity & creative ecosystem: Architected the full brand ecosystem from the ground up (identity, packaging, retail POS, e-commerce, photo and video content) for the U.S. launch.
Social and go-to-market strategies: Executed GTM strategies, experiential activations, and influencer partnerships. Drove expansion into five new markets, secured placements in 50+ on- and off-premise accounts
VISUAL IDENTITY
Packaging Design
DIGITAL EXPERIENCE
PHOTOGRAPHY
MERCHANDISE
VIDEO CONTENT
INFLUENCER PARTNERSHIPS
EXPERIENTIAL
TEAM
Founder, Head of Brand and Creative // Chris Hong
Founder, Head of Content and Video // Edward Heinrich
Art Director // Nicolette Connell
Graphic Designer // Caroline Cogliani
Photographers // Chris Hong, Romana Lilic, Gina & Ryan
Video Producer, Editor // Justin Bishop