LA TIERRA DE ACRE / Made to be Shared

CONSUMER GOODS, FOOD & BEVERAGE,

OVERVIEW

La Tierra de Acre Mezcal, a premium spirit, launched into the competitive U.S. market. As Head of Brand and Creative at Hei-Ho Agency, I built the entire creative ecosystem and brand identity from the ground up. My objective was guiding the launch strategy, including creating a scalable creative toolkit for all sales channels.

My work on integrated strategies drove expansion into 5 new markets, secured 50+ accounts, and helped raise over $1M in StartEngine funding.

SCOPE

Full-service Marketing
Brand Experience
Brand Management
Creative Direction
Creative Operations
Design: Print, Web, Digital
End-to-end Production
Social Media Strategy

ROLE

Head of Brand and Creative