KEEBLER COOKIES
the magical world of keeblerOVERVIEW
Keebler, a decades-old household staple, embarked on a critical brand refresh to honor its legacy while connecting with a new generation of consumers. This major transformation required translating a brand-new visual identity into a modernized, social-first presence that maintained the brand's signature whimsy.
ROLE
Creative Lead, Senior Designer
Agency: Day One | Client: Ferrara
TEAM
Creative Director // Daniel Lustig
Art Director // Celina Pereira
Story Director // Eliza Florendo
Account Director // Andrew Burke
Creative Lead // Chris Hong
Photographer // Ethan Newmyer