OVERVIEW

Keebler, a decades-old household staple, embarked on a critical brand refresh to honor its history. As Senior Designer at Day One Agency, my objective was to transform its social presence. I led the creative strategy, art direction, and end-to-end creative production, overseeing social-first concepting, on-set styling, and execution.

This work successfully modernized Keebler’s visual identity, expanding its whimsical world and helping the brand connect with a new generation of consumers.