KEEBLER COOKIES / The Magical World of Keebler

FOOD & BEVERAGE

OVERVIEW

Keebler has been a household name for cookies for decades thanks to Ernie and his team of elves. who bake classic favorites like Fudge Stripes, Chips Deluxe, and Pecan Sandies in the illustrious Hollow Tree Factory. In 2019, Keebler embarked on a brand refresh with the goal of appealing to a contemporary audience while maintaining the nostalgic iconographies of the past sixty years. The result is an expansion of the playful and indulgent world of Keebler through visuals that stop people in their scroll and inspire mouthwatering cravings.

End-to-end creative content production for Keebler social media channels—strategy, concepting, art direction, graphic design, motion design, on-set production, styling, and retouching.

SCOPE

Brand Management
Brand Experience
Integrated Campaigns
Lifecycle Campaigns
Creative Direction
Social Media
Content Strategy
Production (Photo and Video)

ROLE

Creative Lead, Senior Designer

WORK

Visual identity refresh
Brand guidelines and toolkit
Packaging design for 30 products
Trade show and print materials

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