LIGHTNING IN A BOTTLE 2023
20 years of lightningOVERVIEW
Lightning in a Bottle is an iconic five-day music and arts festival produced by Do LaB. Celebrating its historic 20th anniversary, the milestone event required a year-long, 360-degree integrated campaign designed to amplify its legacy, drive immense community engagement and strong ticket sales, and cement its status as a cultural touchstone.
ROLE
Executive Producer, Head of Brand and Creative
Agency: Hei-Ho | Client: Do LaB
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End-to-end operations: Led 10-person marketing team executing year-round campaigns. Built and managed a live content team of 50 for comprehensive on-site event capture.
Integrated campaign strategy: Directed multimedia campaigns and programs. Coordinated partnerships and branded content production.
VISUAL IDENTITY
KEY ARTWORK
DIGITAL EXPERIENCE
environmental
PHOTOGRAPHY
ARTIST SOCIAL CONTENTEDITORIAL SOCIAL CONTENTORGANIC SOCIAL CONTENTPARTNERSHIPS
TEAM
Executive Producer, Head of Brand and Creative // Chris Hong
Executive Producer, Head of Content and Video // Edward Heinrich
Marketing Manager // Caroline Gill
Social Media Manager // Giovanna Vicini
Social Media Coordinator // Issy Zenker
Creative Producer // Karo Salinas
Content Producer // Jessica Gallo
Art Directors // Nicolette Connell, Marcelo Pereira
Graphic Designers // Caroline Cogliani, Amy Haukka
Media Manager // Caroline Gill
Production Manager // Karo Salinas
Production Coordinator // Duncan Siscon
Production Assistants // Tina Lane, Jack Balder, Noe Galeno, Kira Price, Skylar Ellis, David Kerns
Photo Producer // Caroline Cogliani
Photographers // Juliana Bernstein, Jamal Eid, Jess Gallo, Don Idio, Matt Gucci, Marlene Sanchez, Watchara Phomicinda, Simon Rempel, Sydnee Wilson, Tanya Nesta
Social Content Producer // Gabe Tiano, Mariah Harkey Liz Hagearty Sam Beatty Saylor Nedelman, Brent Pella
Video Editor // Alex Goyette
Assistant Editor, DIT // Brennen Higuera
Video Producer // Justin Bishop
Videographers // Dan Henry, Sam Burton, Chris Velona
FPV Drone // Collin O’Malley
Agency Partners // Tetraction, Infamous PR, New Epoch, Sweety High