LIGHTNING IN A BOTTLE 2023 / 20 Years of Lightning
ENTERTAINMENT, FESTIVALOVERVIEW
Lightning in a Bottle is the iconic 5-day festival produced by Do LaB. As Executive Producer, Head of Brand and Creative for Hei-Ho, Do LaB’s agency of record, I directed the 360, integrated campaign celebrating the 20th Anniversary. My objective was to lead strategy, manage high-performing cross-functional teams, and oversee end-to-end production and creative operations.
The year-long integrated approach amplified the festival’s legacy, driving immense community engagement and strong ticket sales, cementing LIB’s status as a cultural touchstone.
SCOPE
Full-service Marketing
Brand Experience
Brand Management
Creative Direction
Creative Operations
Design: Print, Web, Digital
End-to-end Production
Social Media Strategy
ROLE
Executive Producer,
Head of Brand and Creative
VISUAL IDENTITY
KEY ARTWORK
DIGITAL EXPERIENCE
environmental
PHOTOGRAPHY
ARTIST SOCIAL CONTENTEDITORIAL SOCIAL CONTENTORGANIC SOCIAL CONTENTPARTNERSHIPS
TEAMCLIENT—DO LAB
Founder, Head of Creative
Founder, Head of Music
Founder, Head of Operations
VP, Business Operations
Festival Producer
Production Manager
Josh Flemming
Jesse Flemming
Dede Flemming
Rebecca Pisicoli
Joanna Chiang
Brittany Creedon
HEI-HO TEAM
Founder, Head of Brand and Creative
Founder, Head of Content and Video
Marketing Manager
Social Media Manager
Social Media Coordinator
Creative Producer
Content Producer
Art Directors
Graphic Designers
Agency Partners
Chris Hong
Edward Heinrich
Caroline Cantrall
Giovanna Vicini
Issy Zenker
Karo Salinas
Jessica Gallo
Nicolette Connell, Marcelo Pereira
Caroline Cogliani, Amy Haukka
Tetraction, New Epoch,
Sweety High, Infamous PR
Chris Hong, Edward Heinrich
Caroline Cantrall
Karo Salinas
Duncan Siscon
Tina Lane, Jack Balder, Noe Galeno,
Kira Price, Skylar Ellis, David Kerns
Caroline Cogliani
Juliana Bernstein, Jamal Eid, Jess Gallo
Don Idio, Matt Gucci, Marlene Sanchez
Watchara Phomicinda, Simon Rempel
Sydnee Wilson, Tanya Nesta
Gabe Tiano, Mariah Harkey
Liz Hagearty Sam Beatty
Saylor Nedelman, Brent Pella
Alex Goyette
Brennan Higuera
Justin Bishop
Justin Bishop, Dan Henry
Sam Burton, Chris Velona
Collin O’Malley
HEI-HO MEDIA TEAM
Executive Producers
Media Manager
Production Manage
Production Coordinator
Production Assistants
Photo Producer
Photographers
Content Preditors
Video Editor
Assistant Editor, DIT
Video Producer
Videographers
FPV Drone