SAIAN SKINCARE / Natural Clinical Skincare
CONSUMER GOODS, BEAUTY
OVERVIEW
Saian Skincare is a boutique brand seeking to unify its clinical efficacy with its natural purity. As Creative Director and Designer, I executed a full brand refresh. My objective was to develop a cohesive visual system and redesign 30 product packages, creating scalable templates for the entire line.
The new design system successfully unified the brand’s look across all channels and business arms, elevating perception and positioning the brand for continued market growth.
SCOPE
Branding
Art Direction
Packaging
Experiential
ROLE
Creative Director, Designer
VISUAL IDENTITY
PACKAGING DESIGN
EXPERIENTIAL DESIGN
TEAM
Dasha Saian Marchese
CLIENT—SAIAN SKINCARE
Founder
HEI-HO TEAM
Founder, Head of Brand and Creative
Graphic Designer
Chris Hong
Caroline Cogliani