CHRIS WEI HONG

洪瑋

Brand Creative Director, Producer & Designer

PROJECTS

  • A collage of vibrant, fantastical elements including performers, animals, musical instruments, and natural landscapes, centered around a large yellow lightning bolt.

    LIGHTNING IN A BOTTLE 2023

    Full-service marketing, creative direction, and strategy for Do LaB’s flagship festival’s 20th Anniversary campaign

  • Christmas cookie and dessert spread on a red tablecloth with pinecones, greenery, and festive decorations, featuring cookies, cupcakes, a pineapple upside-down cake, marshmallows, and decorated sugar cookies.

    KEEBLER COOKIES

    Social-first content and end-to-end creative production to connect new generation consumers with legacy cookie brand

  • Halloween themed graphic with a dark background, featuring a large green number 2 and 0, with white dripping text that reads 'Halloween' and purple text below that says 'Return of the Killer Binge'.

    HULUWEEN 2: RETURN OF THE KILLER BINGE

    Omnichannel campaign art direction and design for Hulu’s annual tentpole campaign during the month of October, Huluween

  • Four bottles of Tequila La Tierra de Acre in front of various plants, fruits, and spices arranged on a table, with a plain wall in the background.

    LA TIERRA DE ACRE MEZCAL

    Brand identity and strategy, full-service marketing, creative direction, and design to launch premium mezcal brand in the US

  • A person wearing a wide-brimmed hat playing a piano and singing into a microphone with a starry background.

    GUNS N ROSES NOT IN THIS LIFETIME … TOUR

    Social media content, design, and video for legacy rock band Guns 'N Roses’s sold out, iconic comeback tour

  • A man with styled hair holding a smartphone displaying a home screen, surrounded by shiny, abstract metallic shapes with colorful lighting in the background.

    SETLIST.FM UNLOCKED

    Coming Soon—Visual identity and video art direction for Setlist.fm’s digital series featuring rising and mainstream artists

  • Screen showcasing Hulu and Sundance Institute logos side by side on a black background with green digital effects.

    HULUWEEN FILM FEST

    Visual direction and design for digital film festival, establishing Hulu as a premier streaming destination for horror content

  • A colorful digital illustration of a mountainous landscape with a radiant sun and abstract shapes, including pyramids, clouds, and plants.

    LIGHTNING IN A BOTTLE 2019

    Creative direction, design, and end-to-end creative production for premier music, arts, and camping festival in California

  • Collage of black and white photos and flyers advertising an event called 'In the Night,' featuring various people in costumes, with event details listed.

    IN THE NIGHT

    Coming Soon—Brand design and creative direction for LA-based creative studio capturing the essence of queer culture

  • A white jar of Saiam Nourishing Probiotic Mask placed on a white fabric surface.

    SAIAN SKINCARE

    Brand identity, art direction, and packaging design for esthetician-founded B2B and B2C clean, clinical skincare brand

  • Nighttime aerial view of Long Beach Amphitheater with a boat docked at the pier and the moon in the sky. Overlay text reads "Long Beach Amphitheater."

    LONG BEACH AMPHITHEATER

    Coming Soon—Brand identity and creative direction for Long Beach’s new 11,000 capacity amphitheater opening in 2026

  • A vibrant neon-style digital artwork with the word 'NEON PRINCE' in bright pink and blue lettering, surrounded by colorful glowing flowers, plants, and stars against a dark starry background.

    NEON PRAIRIE FESTIVAL 2025

    Integrated campaign, brand strategy, creative direction and design for boutique music and camping festival in Tulsa, OK

  • Chocolate chip cookies, chocolate bars, chocolate chips, cocoa powder, glasses of milk, and a package of Famous Amos Belgian chocolate cookies on a white surface.

    FAMOUS AMOS COOKIES

    Visual design and digital experience refresh for legacy cookie brand, re-establishing market positioning for new consumers

  • Pattern of yellow background with black pixelated text 'DGT L' and a lightning bolt symbol, repeated in rows.

    DGTL LIB 1.0 FESTIVAL LIVESTREAM

    Executive production and creative direction for the first multi-day livestream music and arts festival during the pandemic

  • Live Nation logo with a black silhouette of a person standing on the 'V' with arms raised, on a red background

    LIVE NATION ENTERTAINMENT

    Art direction and social strategy to innovate leading music brand’s social presence, brand initiatives, and artist campaigns

  • A woman in a garden with yellow flowers and greenery, wearing a black tank top and a yellow sheer puff-sleeve top, looking away from the camera. The text 'FLORAL KING' is overlaid on the image.

    DASU STUDIOS FLORAL FLING

    Creative and strategic direction for David Suh’s portrait studio’s campaign, reinforcing its mission of self-love and individuality

  • Various containers of Royal Dansk Danish butter cookies and wafers, with cookies scattered on a white surface, and a glass of milk in the background.

    ROYAL DANSK

    Website design, art direction, and UI/UX strategy to modernize a legacy cookie brand, creating a seamless digital experience

  • A young woman with short dark hair sitting in a green velvet armchair in a decorated room filled with flowers, plants, and artwork, wearing a patterned cardigan over a white turtleneck, looking at the camera with a relaxed expression.

    THIS IS ÁNGELA AGUILAR

    Floral design and set decoration for video feature on Grammy Award and Latin Grammy Awards-nominated artist

  • Two older women in traditional colorful clothing and headgear, smiling and holding hands outdoors against a natural background.

    INTERNATIONAL FOLK ART MARKET

    Coming SoonBrand identity, visual system, digital experience, and creative strategy for an reputable folk art market in Santa Fe

  • A male musician wearing a hat plays electronic instruments on stage, with a backdrop displaying the word "ON" in large letters.

    MONOLINK

    Brand identity and tour creative for German-based singer / songwriter, establishing powerful visual narrative for a global audience

  • Close-up of a woman wearing a white bridal hat with netting and tulle, partially obscuring her face.

    HULU HAS WEDDINGS

    Art direction and on-set production for Hulu’s weddings campaign, promoting its expansive catalog of wedding-themed content

  • Pink background with multicolored confetti, three pink and purple packages of Mother’s Circus Animal Cookies, and a pile of pink and white animal-shaped cookies on the surface.

    MOTHER'S COOKIES

    Website design, art direction, and UI/UX strategy for a global childhood favorite, circus animal cookies

  • Night scene at an outdoor festival with large illuminated umbrellas featuring colorful, swirling patterns, surrounded by a crowd of people and vibrant, illuminated trees in the background.

    LIGHTNING IN A BOTTLE 2022

    Full-service marketing and creative direction for Do LaB’s festival, driving engagement through the collective desire for reconnection

  • Three friends playing Jenga and drinking cocktails in a cozy living room.

    MYHI

    Brand identity, brand strategy, digital experience, and art direction to launch new disruptive cannabis product in saturated market

  • Black background with a white wireless signal icon crossed out to indicate no wireless or Wi-Fi connectivity.

    SOUNDXPERIMENT

    Brand identity, marketing strategy, and social creative for Los Angeles-based music and immersive art platform and its concerts

  • Holistik Sleep CBD wellness product display with a box, three CBD sticks, a glass of water, chamomile flowers, a small pile of powder, and surrounding cannabis leaves.

    HOLISTIK WELLNESS

    Creative strategy, visual identity, and social content to launch a new, disruptive CBD product and cut through a saturated market

  • A man wearing a face mask stands outdoors with a background of residential buildings and a clear blue sky.

    DEREK MARSHALL FOR CONGRESS

    Brand identity and creative strategy for people-first political campaign, building an authentic platform in the 23rd District of CA

  • Four different pizzas on a wooden surface, each with various toppings including jalapeños, onions, cheese, and vegetables.

    ESQUINA PIZZA

    Brand experience and visual content for artisanal pizzeria in Santa Fe, NM, establishing strong and authentic voice in its local market

  • Pixel art logo for Digital Lake 3.0, level up event, with a stylized rainbow lightning bolt, set against a retro sunset background with neon lines and particles.

    DGTL LIB 2.0 - FESTIVAL LIVESTREAM

    Executive production, creative direction, and campaign design for Lightning in a Bottle's second livestream festival on Twitch

  • A man smiling and surrounded by five dogs of various breeds, with a red background decorated with paw prints.

    CESAR’S WAY

    Integrated holiday campaign for a beloved pet brand, driving significant e-commerce growth during the holiday season

  • Collection of Dr. Alan Bauman hair growth products, including a Hair Vitamin Complex, Densifying Shampoo, and Boost supplements, with white and black bottles against a light background.

    DR. ALAN BAUMAN

    Coming Soon—Brand identity, brand experience, and packaging design for the #1 hair restoration surgeon’s medical group and product line

  • Map of a campground with various structures and activity areas including a lodge, cabins, tents, a medical tent, sports fields, and food vendors surrounded by trees.

    DIRTYBIRD CAMPOUT 2017

    Creative direction and design for hybrid music festival and summer camp produced by Do LaB and Dirtybird Records

  • Digital glitch art of a surreal landscape with mountains, palm trees, and a sky with colorful, distorted patterns.

    DO LAB AT COACHELLA 2019

    Creative direction, production, campaign strategy, design and video for iconic stage at the largest music festival in the country

  • Ancient petroglyphs of various animal and human figures carved into a stone surface, including a bear paw print, a bird, horses, and abstract symbols.

    AWOLNATION RUN TOUR

    Social campaign, design, and illustration to promote American rock band’s sophomore album North American tour

  • Blank, textured beige wall.

    LIGHTNING IN A BOTTLE 2018

    Creative direction and end-to-end creative production for an immersive music and arts festival, leading to a sold-out year